B-to-C Events

To shine a light on its efforts and interest in green and renewable sources of energy, UK energy bigwig EDF is activating an Electric Company pavilion inside the grounds of Olympic Park. Is has been dubbed… The Power of Electricity.

AT&T, a presenting sponsor of Star-Spangled 200, which commemorates the 200th anniversary of Maryland’s role in the War of 1812, used last month’s Sailabration kick-off to showcase its smartphones and tablets and raise awareness of It Can Wait, a national campaign to educate drivers about the dangers of texting and driving.

It isn’t easy to stand out in the competitive luxury automobile market, even if you are the ultimate driving machine. It’s even more challenging to keep current owners of your luxury vehicle excited about what they already drive when there are so many other options out there.

The 43rd Comic-Con International wrapped on July 21 and everyone from Batman to Bart Simpson came out to meet the fans and fanatics in San Diego at what has become the biggest annual gathering of pop culture icons in the U.S. The fun began on July 18, and from the first moment, the biggest entertainment brands put it all on line in an attempt to impress and engage with this desirable group of geeks, nerds and gurus of counter-culture.

Toyota this summer has launched an expanded version of last year’s Prius v Creation Station campaign to include a wider selection of its family-targeted vehicles such as the 2013 Avalon, the Highlander, Landcruiser, Yaris and more. The tour launched July 4 at Fair Saint Louis and through December will travel to lifestyle destinations that align with current and prospective Toyota drivers such as Taste of Dallas, Jazz Aspen Snowmass, Brooklyn’s Dumbo Arts Festival and Artscape in Baltimore.