B-to-C Events

This summer, Tony’s Pizza is connecting to families in the Midwest through its Behold the Power of the Square five-city tour that is bringing parents and kids fun carnival-style games to promote the brand’s new square-shaped pizza. The tour kicked off on June 8 in Memphis, TN, and wraps up in Omaha, NE, June 30. It’s visiting local grocery stores, farmers’ markets and high-traffic areas. At each stop families are treated to two games: Roll the Pepperoni Dice and Square Pizza Box Toss.

Staples Promotional Products, the business division of Staples, the office retailer, partnered with the USOC in a June 13 ribbon-cutting ceremony for the newest Team USA shop, which is located at the Olympic training center in Chula Vista, CA. Staples, a 20-year partner of the USOC, will manage that shop as well as a second located at the training center in Colorado Springs, CO.

This summer, Clear Channel Spectacolor, a division of Clear Channel Outdoor, is activating in New York City the “Times Square Dunk Tank,” an interactive billboard, Facebook app and live interaction program designed to appeal to consumers and impress advertisers.

Zippo’s summer brand activation, “Zippo Encore,” integrates music, a sweepstakes, giveaways, social media and online marketing with retail sales—all of which are totally relevant to its target audience of males ages 18 to 35. And it does so in the cluttered environment of a music concert where attendees’ attention span is, shall we say, probably not at its optimum capacity. But, after all, it’s not too much of a stretch.