B-to-C Events
Jim Beam Expands Artist Sponsorship Program
Jim Beam this summer is lending its support to 10 music artists as part of the Jim Beam Music Series, an 11-stop tour in partnership with Kid Rock. The program kicked off at the South by Southwest Music festival last month in Austin, and wraps at the PNC Banks Arts Center in New Jersey with...
History Taps Food Truck for “Swamp People”
The History network put its Cajun food-themed Taste of the Bayou truck on the streets of Manhattan from March 28 to 31 to drive tune-in for the new season of “Swamp People,” a series that explores the heritage of the Cajun people. History’s key target was commuters, but with a vibrant food truck following in...
Keds Reaches out to Millennials with Arts-Inspired Mobile Tour
Keds in March rolled out a nine-city “How Do You Do?” mobile tour to introduce its iconic footwear to the Millennial generation. Besides touting its shoes, the tour connects with college students through creativity and art, showcasing the local arts scene at each stop. The tour launched March 18 at Style X at SXSW in...
Sun Drop Rolls into New York City in a Branded El Camino
The Dr Pepper Snapple Group rolled up on New York City’s Madison Square Garden and in front of partner MTV’s studio in Times Square last week in a custom painted 1968 El Camino to promote the citrus soda Sun Drop, which is one of the fastest-growing in the country and already a favorite in the...