B-to-C Events
Cadillac Takes Colorado Skiers on an Icy Drive at Vail
In year one of a four-year partnership with Vail Resorts, Cadillac in December activated a brand experience called Cadillac Ice Drive. The program, which took place Dec. 21-23, showcased the luxury vehicle’s safety technologies on slick surface conditions to vacationers at the upscale resort.
New Amsterdam Vodka Goes Old School for Millennials
On Jan. 20, vodka brand New Amsterdam kicked off its old school barbershop experience targeting millennial males at the opening night party at the Slamdance Film Festival in Park City, Utah. The 10-foot by 20-foot experience features a dark wood bar, shaving stations and a shoe shine chair. It will be traveling to various markets...
Madria Sangria Sets Out to Get Fruity at Beer Fests
Madria Sangria, an E&J Gallo Wines brand, has been hitting non-traditional venues to showcase its fruit flavors with its Fruit Stand sampling experience. The brand hit the Houston Tamale Festival, Oktoberfest and Step Up Women’s Network Members Celebration in Los Angeles, the San Francisco Ski and Wine Expo, Taste of Orlando in Florida and The...
New Mexico Boosts In-State Vacations with GPS Journey
To promote in-state vacations, the New Mexico Tourism Department this summer had residents downloading a GPS-based app and searching the state for the legendary Billy the Kid (he was played by an actor) for a shot at $10,000. Dodge challenged consumers to use clues found on YouTube to hit the road and find “the first...