B-to-C Events
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B-to-C EventsNine Ways Brands Leverage Music to Draw Millennials
Music is a common thread that ties people of varying interests together. But in the world of experiential marketing, brands have their sights set on one very specific demographic when it comes to leveraging music-related events: Millennials. From electronic dance music festivals to Taylor Swift cameos, brands are reaching this coveted demo like never before […]
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Partner ContentMake your activation memorable and fun!
One strategy that has always proven to be successful...
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B-to-C EventsDelta Reimagines College Partnerships
Delta this fall has entered into multi-year agreements with nine colleges that embed the brand into campus experiences that go well beyond traditional stadium signage and will serve as a model for partnerships it has in place with six other universities. On-campus college student ambassadors, one from each of the nine colleges, help integrate the […]
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Partner Content
Best of France Festival Brings Record Breaking Butter Sculpture!
Who knew that 2,000 pounds of butter could land a Guinness Book of World Records Win!
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B-to-C EventsThe %$#&*@^ Catalina Wine Mixer Goes Live
When Ben Villalobos moved to Catalina Island off the coast of California a little over three years ago, his friends wouldn’t stop referencing the Catalina Wine Mixer—the %$#&*@^ Catalina Wine Mixer, actually. The fictitious event was featured in the hit Will Ferrell comedy “Step Brothers,” released in 2008, and is an oft-quoted scene. “Once I […]