B-to-C Events

REVOLT, the brainchild of mega-star Sean Combs, is not your typical television network, so a typical Upfront would not suffice. As the new #1 name in music, REVOLT turned to Broadstreet to help it produce its first ever Upfront event.

Brand ambassadors may be viewed as the face of a brand, but as live experiences continue to flourish, it’s more about what’s inside their head that counts. Gone are the days of relying on booth babes to recite a brand’s story. In today’s experiential climate, brand ambassadors not only need to be knowledgeable, but genuinely […]

Lexus this summer partnered with Pandora for a second year in a row to produce a pop-up concert series that targeted fans based on a mix of listener data and Lexus’ own target demo data. Pandora users identified as listeners of four trending artists, who were also within the Lexus target demo (and were age […]

Too many marketers are wrestling with the challenge of extracting more ROI from sponsorships while overlooking an increasingly accessible, affordable and effective solution: content.

The world downloaded 2.6 billion podcasts last year. That's billion with a B. How can brands embrace this medium effectively? GMR's latest video answers this very question.