B-to-C Events

Mum was the word on Sept. 30, when Hyundai and iHeart Radio teamed up to offer a social media-powered scavenger hunt that led music fans on a wild goose chase of sorts through Los Angeles. Dubbed “Destination Unknown: A Hyundai Tucson Experience,” the event offered diehard Imagine Dragons fans a chance to solve a series […]

Modelo Especial is a beer brand that takes its glassware pretty seriously. For the past three years, the Mexican brew, which dates back to 1925 and is now owned by Constellation Brands, has partnered with artists to create glassware that reflects its heritage of craftsmanship and artisanal qualities. This fall it took the effort up […]

Financial fitness and career advice were top of mind at a discussion and networking event co-sponsored by SELF magazine and Fidelity Investments. About 400 women attended the event entitled “Empowering Conversations: So You Want To…,” which took place on Nov. 17 at New World Stages in New York City. On-site activations included a professional headshot […]

“Tangible” is the new “touch,” according to James Patten, founder and principal at Patten Studio, who presented on MIT’s blueprint for creating more effective interactive experiences at EventTech 2015, Nov. 2-4 in Las Vegas. “Technology has gone past the touch screen,” Patten says, adding that in events, the sense of touch is not engaged to […]

Most consumers think of Skinnygirl strictly as a cocktail brand that produces low-calorie alcoholic beverages. But with a new line of protein bars and shakes set to hit Walmart shelves on Nov. 20, the brand needed to showcase its healthier side, prompting a food truck experience that took its protein-filled treats to the streets. On […]