Archive

B-to-C Events

  • Partner Content

    Event Guidance Introduces Near-Real-Time Data Visualization Technology for Event Attendee Behavioral Analytics

    Event Guidance, a leader in behavioral analytics for touring events, has launched Express Data Export™ (EDE), a proprietary data visualization technology that presents consumer behavioral analytics in clear, simple graphics in near real-time.

  • The Delta Celebration Grill Flies to College Campuses
    B-to-C Events

    Delta Fires Up Campus Tailgate Events with the Celebration Grill

    Delta Air Lines has landed at five universities this fall with its Delta Celebration Grill, where it is cooking up burgers, handing out branded premiums, offering social media photo sharing ops and adding members to its SkyMiles loyalty program. The aviation-themed grill is the handiwork of more than 60 Delta TechOps employees from seven departments […]

  • Hyundai and iHeart Radio Activate the Destination Unknown Scavenger Hunt
    B-to-C Events

    Hyundai Sends Music Fans on a Scavenger Hunt

    Mum was the word on Sept. 30, when Hyundai and iHeart Radio teamed up to offer a social media-powered scavenger hunt that led music fans on a wild goose chase of sorts through Los Angeles. Dubbed “Destination Unknown: A Hyundai Tucson Experience,” the event offered diehard Imagine Dragons fans a chance to solve a series […]

  • Modelo Activates #designtheespecialcontest
    B-to-C Events

    Modelo Taps Into Beer Drinkers’ Creative Side

    Modelo Especial is a beer brand that takes its glassware pretty seriously. For the past three years, the Mexican brew, which dates back to 1925 and is now owned by Constellation Brands, has partnered with artists to create glassware that reflects its heritage of craftsmanship and artisanal qualities. This fall it took the effort up […]

  • SELF and Fidelity's Empowering Conversations Women's Event
    B-to-C Events

    SELF and Fidelity Women’s Event Offers Lessons on Success

    Financial fitness and career advice were top of mind at a discussion and networking event co-sponsored by SELF magazine and Fidelity Investments. About 400 women attended the event entitled “Empowering Conversations: So You Want To…,” which took place on Nov. 17 at New World Stages in New York City. On-site activations included a professional headshot […]