B-to-C Events
Inside The World’s Largest SEO Conference Series
The b-to-b trade show world gets a bad rap for being behind the rest of the event marketing industry when it comes to innovative experiential tactics, but the SES Worldwide Conference and Expo Series is out to remove that stigma with some seriously exciting ideas about how to present a trade show that’s entertaining and...
How CES Aims For Zero Waste
Large-scale trade shows, b-to-b conferences and trade show exhibitors have gotten a bad reputation over the years for producing too much waste and having too little regard for their impact on the environment. But over the last decade or so, the organizers and exhibitors at the annual Consumer Electronics Show (North America’s largest trade show...
NFL Pop-Up Rotates Weekly Experiences
On April 2, the NFL opened its first-ever pop-up in New York City in celebration of its newest partnerships with Nike and New Era. The 10,000-square-foot NFL Shop at Draft located at 1095 Avenue of the Americas at 41st and 42nd Streets, not only houses merchandise by its new partners but also from 50 other...
LG Mobile USA Pushes HD Devices
The mobile technology branch of electronics brand LG set out on two simultaneous road tours in February designed to promote the brand’s newest high-definition, 3D mobile devices. The East Coast leg began in New Jersey, hit Boston and New York, and will continue to Chicago before wrapping in Kansas City at the end of May.