B-to-C Events
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B-to-C EventsHow Brands are Using Alternative Housing in Events
Oscar Mayer cooked up a satisfying solution for fans eager to stay in sold-out San Francisco for Super Bowl 50: a fully loaded hot dog RV called the Wienie-Bago. But you had to be the highest bidder in order to stake your claim (or buns). Fans were invited to enter bids for a two-night stay […]
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Partner ContentBurton Snowboards Promotional Premiums
Burton Snowboards was founded in 1977, specializing in products targeted for snowboarders - snowboards, boots, bindings, outerwear, and accessories.
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B-to-C EventsSyfy Reaches Millennials On Campus and Via Social Media
To connect with younger audiences and create buzz for its sexy new show, “The Magicians,” Syfy in January launched a five-campus tour that included social media influencers with millions of followers, a local marketing blitz and shareable on-site photo booth activations. All that, plus students got the chance to watch an advanced screening of the […]
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Partner ContentLunar New Year Brings Big Branding Opportunities
In some Asian Culture, Lunar New Year is a major holiday.
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B-to-C EventsHow Oxygen ‘Prancified’ Morning Travel in Manhattan
To generate hype for “The Prancing Elites Project,” Oxygen Media on Jan. 19 “prancified” New Yorkers’ morning commute with free eats and live performances. Aiming to build buzz for the program’s second season, the brand wrapped five coffee carts and placed them in high foot traffic locations that were in close proximity to advertising agencies […]