B-to-C Events
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Editor's PicksSpecial Report: Super Bowl 50
Super Bowl 50 may have taken place, officially, at Levi’s Stadium in Santa Clara, but for football fans and brands, San Francisco was ground zero for experiential before the big game.
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B-to-C EventsExperiential Touchpoints Drive Nielsen Pre-Grammy Event
Nielsen hosted its third-annual pre-Grammy event on Feb. 14 for top industry executives, c-suite marketers and influencers with an evening of festive experiential touchpoints, networking, cocktails and food, and of course, really good music. The event featured performances by emerging talent The Strumbellas, New Orleans’ Preservation Hall Jazz Band and Grammy-nominated soul singer Leon Bridges. […]
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Partner ContentIntrawest Branded Custom Apparel
Intrawest is a premier mountain resort, adventure and real estate company.
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B-to-C EventsFOX Sports’ Daytona 500 Stunt Gets ‘the Boot’ in NYC
FOX Sports got New Yorkers’ motors running Feb. 16-19 with a NASCAR stunt in one of New York City’s most heavily trafficked locales. To promote its coverage of the Daytona 500 on Feb. 21, the media brand placed the No. 18 M&M’s NASCAR Sprint Cup Series vehicle of defending champion Kyle Busch in Manhattan’s bustling […]
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B-to-C EventsDew Combines Basketball, Tech and Art at All-Star 2016
In its largest integrated campaign since parent company PepsiCo signed as official food and beverage sponsor of the NBA, Mountain Dew combined basketball, art, technology and culture into an interactive experience during All-Star 2016, which took place Feb. 12 to 14 in Toronto. Google’s Tilt Brush virtual reality painting app was a highlight of the […]