B-to-C Events

This week's edition highlights Missed Impressions at the 2016 College Football National Championship Thanks to our friend Denny he was able to capture a distressing misuse of marketing space. Our goal is to wrap all potties equally. Have a great week! Sincerely yours, David Jones It's a Wrap, Inc. (o) 1.615.628.7017 krapperwrapper.me www.itsabrandingwrap.com

Time flies! JetBlue is already celebrating 15 years as a superior

The holiday season is a marketing gold mine for many brands and this past year was no exception, with a number of pop-up shops emerging just in time to entice even the busiest New Yorker to stop—and shop. From fashion to tech brands, here are five of the Big Apple’s best holiday pop-ups. 1. Target […]

Craftsmen Industries partnered with Intersport, a sports and entertainment marketing agency,

There’s something visceral about a live performance—the feeling that “anything can happen,” the powerful emotions it can elicit and the human connection that rarely comes through on a screen. And in the age of second screens (and more) event marketers are leveraging tactics like live theater to offer something decidedly analog with the two-for-one thrill […]