B-to-C Events

With disparate audiences that use different methods of communication, how can event planners keep everyone engaged and in the know? Keeping your audience captivated takes the right strategy, especially when it comes to communications. Here are three of the most common audience engagement mistakes to avoid.

In the 1980s, Reebok was a fitness-focused company at the forefront of the women’s aerobics and step training movements. By the late’90s and early 2000’s, the brand had aligned itself with sports, forging partnerships with big-name athletes and top-level properties, including the NFL and NBA. But around 2011, Reebok began retracing it steps in an […]

Oscar Mayer cooked up a satisfying solution for fans eager to stay in sold-out San Francisco for Super Bowl 50: a fully loaded hot dog RV called the Wienie-Bago. But you had to be the highest bidder in order to stake your claim (or buns). Fans were invited to enter bids for a two-night stay […]

Burton Snowboards was founded in 1977, specializing in products targeted for snowboarders - snowboards, boots, bindings, outerwear, and accessories.

To connect with younger audiences and create buzz for its sexy new show, “The Magicians,” Syfy in January launched a five-campus tour that included social media influencers with millions of followers, a local marketing blitz and shareable on-site photo booth activations. All that, plus students got the chance to watch an advanced screening of the […]