B-to-C Events
EventTech 411: Mobile Apps
Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly...
Mountain Dew’s Kickstart Summons Early-Birds
Mountain Dew on Feb. 25 launched a 20-week mobile tour to promote its new product Kickstart, a sparkling, fruity, caffeinated beverage it hopes will become the go-to morning liquid refreshment of choice among younger male consumers looking to “kick” their day off right.
Macallan Gives Select Consumers ‘Live Practice’
The Macallan single malt scotch whisky brand is using a series of influencer events called Raise the Macallan to survey and then recruit a select group of consumers who will then be invited to a second, more exclusive series of tasting events called The Finest Cut. The two-part program is designed to help the brand...
Del Monte Throws Beach Bash in Daytona Beach
To tap into the growing Millennial market and promote its fresh fruit products, Del Monte Fresh deployed a series of Beach Bash activations over six days in Daytona Beach, FL, for Spring Break. The activations lived primarily at the Plaze Resort and Spa, but the brand spread itself around Daytona to make sure its reach...