B-to-C Events
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Partner ContentGMR Names Bryan Rasch Chief Innovation Officer
We're pleased to announce that we have promoted Bryan Rasch, formerly Chief Digital Officer, to Chief Innovation Officer. Rasch, a 20+ year digital marketing veteran, has been with GMR for seven years. Under his leadership, the agency's digital and social department grew from a few to more than 125 full-time experts.
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B-to-C EventsInside Hearst Men’s Group’s Trade Shows Activations
The Detroit Auto Show may have always been a key stop for editors at Hearst Men’s Group publications Esquire, Popular Mechanics, Car and Driver and Road & Track. But for this year’s show Jan. 11-24, instead of simply covering it, the publisher for the first time activated at it, staking its claim as an authority […]
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Partner ContentBeauty is More Than Skin Deep
Looking to target Asian American women in the beauty category? Tips
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Partner ContentThe Mindset of Millennial Asian American Women
A quick glimpse at the mindset of millennial Asian American women.&
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Partner ContentAsian American Consumer Expenditures
The Asian-American consumer market is distinctive in many key respects.