B-to-C Events

TiVo in December pulled the ultimate prank on a theater full of moviegoers in Boulder, CO, to promote its newest entertainment device. Aiming to boost awareness for its Bolt DVR system, the brand offered consumers free tickets to a screening of the latest James Bond film, “Spectre”—then promptly interrupted the flick at three different intervals […]

At Event Marketer, we like to give credit where credit is due. So last fall, we renamed the Event Design Awards The Experience Design Awards to better reflect the caliber of work being created and submitted across this award program’s 14 unique categories.

Few countries in the world have one sport that dominates national attention like ice hockey does in Canada. But there are signs that other sports are beginning to break into the monopoly, with basketball leading the way.

Sundance Film Festival attendees traded popcorn for tuna treats at a different kind of independent film experience in Park City, UT: the Catdance Film Festival. The Jan. 21 event, presented by Fresh Step with the power of Febreze litter, featured host and “New Girl” actress Hannah Simone, a red carpet arrival and a premiere of […]