B-to-C Events

MIG's iLab features a private showcase of the future of live events highlighting emerging trends, technology solutions, and methodologies for meetings, tradeshows, and experiences

From rolling toasters to khaki-clad buses, recent mobile tours have been boosting brand engagement at the intersection of creativity and innovation. Brands are pulling out all the stops, showcasing new products and services, changing public perceptions and reaching new audiences by taking their strategies to the streets. Here, a roundup of eight mobile tours that […]

At the 2016 NADA Convention and Expo in Las Vegas, NV, MIG created an experience that was the talk of the show. 30,000 attendees were witness to something truly amazing!

Toyota’s RAV4 Hybrid vehicle has done well with city dwellers, so to reinforce that relationship while simultaneously making a statement during the New York International Auto Show, Toyota asked consumers to look up. Way up. From March 22-24, the brand transformed two billboards at 47th street and 7th avenue in Times Square into a custom […]

A curated collection of views and proof points behind the power of experiential marketing