B-to-C Events
Captain Morgan and Sundance Channel Release Documentary
To preserve and bring to life the legacy of the figure that is the inspiration behind its brand message, Diageo spiced rum brand Captain Morgan teamed up with the Sundance Channel and award-winning director Michael Haussman to create “The Unsinkable Henry Morgan,” a documentary film about renowned privateer Captain Henry Morgan’s conquests in Panama. The...
How to Take Your Event On-Air and Online
Events can be the stuff of great stories, and rather than closing the book when it’s time to pack up and move on, some marketers are taking the next chapter online, on movie and TV screens and even onto JumboTrons where footage captured on-site continues to engage audiences. Following are four examples of events, from...
GMC Heads to Home & Garden and Boat Shows
GMC is back on tour promoting its vehicles and its Home Life experiential marketing platform at Home & Garden and Boat shows around the country. Its first stop this year was the Atlanta Boat Show, which took place in mid-January. Next up is Cleveland at the Great Big Home and Garden Show on Feb. 2....
Festival Inspires Duck Tape Mobile Tour
Coming off the success of a six-month, 11,000-mile tour that began in July 2012, Duck Tape will once again hit the road, relaunching the Duck Tape Rolls Across America tour this month. The tour, which packages the creative product interactions that happen at the yearly Avon Heritage Duct Tape Festival in Avon, OH, home of...