B-to-C Events
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B-to-C EventsSXSW 2017 Part One: Five Can’t-Miss Activations
It’s mid-March in Austin, and that can only mean one thing: the South By Southwest festivals and conferences are back (this year March 10-19), bringing insights on the interactive, film and music industries to the Lone Star State. EM is on the ground scouting out unique activations, taking notes on brand takeovers and eating our weight […]
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Partner ContentESPN – Client Videos
By taking two distinct brands and enhancing their messaging to deliver new insights to a target audience, Broadstreet told a story that helped ESPN and Gatorade connect with media buyers that might have otherwise missed the opportunity.
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Partner ContentThe Power of Integration
Find out how we’ve integrated a number of campaigns from festivals to mobile tours with sampling, sidewalk chalks stencils, social media, and data collection.
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B-to-C EventsQ&A: Heineken’s Pattie Falch on What’s Brewing for 2017
Heineken kicked off 2017 with some tasty news. Its Heineken Light brand in February replaced Amstel Light as the official beer of the South Beach Wine & Food Festival’s iconic Burger Bash, and later this year Heineken will eliminate its iconic dome at Outside Lands music festival. Pattie Falch, director of sponsorships and events at […]
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Partner ContentExperience the Value of Partnership
So, how important is partnership in a face-to-face marketing program?