B-to-C Events

The world’s largest recognition program for experiential marketing has unveiled the 2017 finalists. Awards will be handed out live on stage at the historic Ex Awards 15th Anniversary Gala on May 3 in Chicago at the Experiential Marketing Summit. Tickets now on sale—a sell-out is expected. Judged entirely by brand-side marketers, this year’s Ex Awards […]

Barilla brought a taste of the old country to Miami Beach last month as title sponsor of the South Beach Wine & Food Festival, this year Feb. 22-26. Activating two footprints, the brand aimed to showcase the value of sharing a meal with friends and family, while simultaneously increasing the relevance of pasta, which has […]

Productions Plus takes training seriously. Here are Productions Plus’s top 5 training tips for a successful demonstration program.

Baseball may be America’s pastime but football is the country’s most popular sport, and with increasing sponsorship opportunities in the college space, many brands are tackling the tailgating scene.

When expanding your trade show presence to an international stage, it’s important to understand the nuances of culture in each region of the world. Cultural understanding leads to better business practices and will be the difference between failure and success. It’s just that important.