B-to-C Events

TV show-themed activations abound these days, making it more important than ever for brands to differentiate themselves amid a cluttered category. In order to stand out and drive tune-in, they need to fully immerse consumers in the program’s content and concepts in thoughtful, engaging ways. National Geographic made it happen during its “Valley of the […]

American Express brought its Platinum House experience to the 1 Hotel South Beach at Art Basel in Miami Dec. 6-8, offering benefits and experiences exclusively for Platinum Card holders—from free Equinox fitness classes to a live art installation to a special performance on a private beach by Pharrell Williams. But this year’s design and programming […]

Good drinks often come with good stories, and brands across the spectrum of spirits and beers set out to create them this year using experiential to bring them to life. From explore-able spaces to unusual pairings to cheeky activations to a b-to-b setting rife with pomp and circumstance, on the eve of a new year, […]

Insights from Citi, Grant Thornton, Under Armour and TE Connectivity There was a time not so long ago when hospitality experiences were nothing to write home about. The setup, usually part of a sports sponsorship, generally included a few beers and bites under a sad white tent, and when the game ended, so did the brand […]

Between the world class art and parties, standing out at Art Basel is a tall order. For Marriott’s Tribute Portfolio, introducing consumers in the Miami Beach market to its independent hotels across the world, including its Royal Palm South Beach Miami property, required a dose of color and characters—something the brand is known for. Teaming […]