B-to-C Events

If you’re one of the many event marketers who keeps a close eye on pop culture trends, you know that CBD-based products have become all the rage. CBD, or cannabidiol, is one of the non-psychoactive chemical compounds found in cannabis, and has seen explosive growth in the marketplace thanks to health benefits ranging from anxiety […]

Most industry vets know that the first thing an attendee is likely to complain about at an event is the food and beverage selection. That makes delivering a high-quality, on-trend F&B menu a top priority for many an event marketer. Helping guide the way is the National Restaurant Association’s annual “What’s Hot” culinary forecast, a […]

Mattel’s Hot Wheels brand is a multi-generational property, one that attracts young consumers who play with the toy vehicles in their rooms on up to adult Hot Wheel collectors.

Think about next-level technology experiences and chances are, cruise ships don’t come to mind. But Princess Cruises is seeking to change that perception with its variety show, “Fantastic Journey,” a Broadway-caliber entertainment experience available aboard all of its Regal Princess and Caribbean Princess ships. Created, directed and choreographed by Danny Teeson of “American Idol” fame, […]

While some brands relied on their football fan activation mainstays, others this year for Super Bowl 53 delivered fresh showstoppers across the host city of Atlanta.