B-to-C Events

Exclusive merchandise is what draws attendees to ComplexCon Long Beach each year, so it makes sense that many sponsors design their booths to push product. But with a young demographic to engage and plenty of downtime during the convention, Reebok this year went all-in on the experiential components of its booth in addition to offering […]

Event safety protocols have always been a priority for event marketers. But in the past couple of years, incidents involving active shooters have presented a new, sobering reality for marketers responsible for planning group gatherings. This heightened threat has led to new training and updated event safety plans to ensure that staff, clients and attendees […]

Recognizing the best use of design, social media and technology to enhance live experiences There is a bright and booming economy to celebrate with this year’s crop of Experience Design & Technology Awards winners. Behind every winning program are partners, tradespeople, technologists, logistics gurus, architects and creatives, who, with their collective powers, build the stuff […]

The film “The Irishman,” which began streaming on Netflix on Nov. 27, explores organized crime in America following World War II and the disappearance of union boss Jimmy Hoffa. Directed by Martin Scorsese and starring Robert De Niro, Al Pacino and Joe Pesci, the film spans decades, but as part of a buzz-building campaign the […]

Climate change and environmental sustainability are hot-button topics that marketers can’t ignore, particularly when it comes to engaging younger generations. It’s a fact not lost on Hyundai, which on Nov. 22 wrapped its Fill it Forward college marketing campaign, part of its broader Drive the Future: A Hyundai Experience initiative. The program, which promoted water […]