Launches
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B-to-C EventsThe Brief: Furby Clubs and Drip Lounges
This week’s hot takes on hot topics in experiential marketing cover Club Furby, Shaq’s Drip Lounge and a National Pink Day pop-up.
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B-to-C EventsHow Urban Outfitters Redefined its Back-to-Campus Strategy Based on Gen Z Shopping Habits
Back-to-school season usually kicks off in mid-July, but Urban Outfitters got an early start, like really early. The brand launched its UO Haul back-to-campus campaign in May, before some schools around the country even let out for the summer. “We have a 365, ongoing platform for consumer insights. Our customers said, ‘My back-to-school season starts […]
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B-to-C EventsThe Brief: BagMobiles and ‘Komboomcha Boxes’
This week’s hot takes on hot topics in experiential marketing cover BagMobiles, floating activations and Komboomcha Boxes.
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B-to-C EventsQ&A: Dating App Yuzu Builds Community with an Event-driven Campaign for AAPI Month
A trend rising among several dating apps of late is taking meetups offline by hosting in-person events for users to connect outside of the endless digital swirl of swipes, likes and chats that often go nowhere. So when Yuzu, Match Group’s new dating and social app for the Asian community, launched in January 2024, Cindy […]
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B-to-C EventsThe ‘Essence’ of Influence: Inside SheaMoisture’s First-ever International Brand Trip
SheaMoisture took a leap when it hosted its first-ever international brand trip in Montego Bay, Jamaica. The beauty brand whisked away 13 influencers, community leaders and media members to a resort in March for three days of product exploration, live demos, styling sessions and cultural experiences to celebrate the launch of SheaMoisture’s Kalahari Melon Curl […]