Festivals & Fan Cons
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B-to-C Events
Take Our Video Tour of Brand Activations at Comic-Con 2022
When Comic-Con announced its grand return to in-person this year, EM wasted no time booking a flight to San Diego to see what brands had in store for attendees of the pop culture extravaganza after a three-year hiatus. And we weren’t disappointed. Join us for a video tour through the top brand activations that took […]
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B-to-C Events
How FX’s ‘Living Garden’ Surprised and Delighted Fans at Comic-Con
FX Networks’ “Fearless” mantra served as a call to action at San Diego Comic-Con this year, where the brand invited brave souls to explore a 100,000-square-foot walkable labyrinth filled with twists, turns and terrors. Located across from the Hilton San Diego Bayfront, the immersive footprint wove some of FX’s most popular series together into a […]
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B-to-C Events
Plant-based JUST Egg Invites Consumers to Taste the Future of Food at Music Festivals
In a departure from the standard food truck, cart or kitchen, JUST Egg is dropping a colorful, neon “sampling lab” on music festival grounds across the country, inviting hungry artists and attendees to experience a culinary escape with its plant-based egg product. The summer sampling program debuted at Broccoli City in Washington, D.C., May 7-8, […]
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B-to-C Events
Live From San Diego: Six Can’t-miss Comic-Con Activations
We hatched dragon eggs. We had our personal and work lives “severed.” We danced in a vampire night club. Only at San Diego Comic-Con do these kinds of phrases make sense. And EM was lucky enough to be on the ground this year for the pop culture tentpole’s grand return to in-person. After a three-year […]
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B-to-C Events
Chevy’s Enduring CMA Fest Program Returns with Rides, Vibes and TikTok Moments
A COVID-19 hiatus didn’t disrupt Chevrolet’s 17-year sponsorship of CMA Fest, which revved back up June 9-12 at the event in Nashville. The automotive brand returned as the fest’s Official Ride of Country Music, offering up free rides throughout the city as well as two sponsored live music stages—the Chevy Vibes Stage at the Walk […]




