Festivals & Fan Cons
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B-to-C EventsSonic Builds an ‘Oasis’ at Bonnaroo with Custom Slushes and Mini Golf
Sonic Drive-in’s brand purpose is to add a “little oasis to your daily routine,” and the fast-food chain lived up to its word at Bonnaroo with the Sonic Drive-in Range, a music-inspired mini golf course and sampling experience that served as a respite for weary festivalgoers.
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B-to-C EventsLiquid I.V.’s Remix Station at Bonnaroo Gives Festivalgoers Their 10 Seconds of Fame
Between travel, heat, dancing and imbibing, dehydration is a very real challenge for music festivalgoers. So with a product that addresses each of those needs, electrolyte drink mix brand Liquid I.V. headed to Bonnaroo Music & Arts Festival, June 15-18 in Manchester, TN, with an “In the Mix” activation that supported its summer-long Real Hydrating campaign.
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B-to-C EventsVidCon 2023 Attendees Connect and Get Crafty at Meta’s Instagram Creator Lounge
Meta encouraged VidCon 2023 attendees to connect and get creative at its Instagram Featured Creator Lounge, a space built to give back to creators.
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B-to-C EventsSDCC 2023: We’re Flying Our Geek Flag to the Top Eight Comic-Con Activations
San Diego Comic-Con was poised for a banner year in 2023, but when Hollywood writers and actors launched the SAG-AFTRA strike, the fate of the 53-year-old fan convention was in question. Industry giants Marvel and DC Comics didn’t show up, there wasn’t enough talent for the event’s myriad panels, and brands that typically build large-scale […]
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B-to-C EventsEssence Fest 2023: Inside its Top 10 Experiential Activations
The Essence Festival of Culture presented by Coca-Cola, better known as Essence Fest, celebrated its 29th year as the place to be for brands looking to connect with Black audiences, especially Black women.