Festivals & Fan Cons
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B-to-C EventsFootball Sponsorship: How 18 Brands Blitzed Fan Engagement this Season
Plays have been called, flags have been thrown and victories have been clinched throughout this pro and college football season, and amid all the action, brands have been looking to score points with the fans. From “sailgates” to luxury bathroom trailers to germ zones, here’s how sponsors played the field. ALTEC LANSING The industry […]
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B-to-C EventsThe Brief: Snail-drawn Carriages and Krampus Bars
This week’s hot takes on hot topics in experiential marketing cover Krampus Bars, “Garriages” and Squid Gamification.
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SponsorshipsQ&A: Lifeway Foods Talks Festivals, Events for Kids and Marketing an Ancient Recipe
Not many brands can say they created their own category based on an ancient family recipe, but such is the case for Lifeway Foods and kefir, the storied fermented milk beverage it sells. In 1986, Michael Smolyansky launched the company with a mission to transport his ancestors’ formula for kefir from the mountains of the […]
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B-to-C EventsThe Brief: Glambulances and Hologram Chefs
This week’s hot takes on hot topics in experiential marketing cover Glambulances, hologram chefs and SoCal vibes at Meta Lab.
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B-to-C EventsThe Brief: Ancestral Altars and Comfort Zones
This week’s hot takes on hot topics in experiential marketing cover Comfort Zones, global Ofrendas and Beautycon 2024.