Cause Marketing
Community Marketing: Towns Vie For Kraft Hockeyville Title
Kraft Foods Group this January kicked off for the first time in the U.S. a community marketing program that has hockey fans vying for the title of Kraft Hockeyville. The initiative is based on a Canadian program by the same name that the brand launched nine years ago to find that country’s most passionate hockey...
Disney Gives Back to Generous Consumers
In order to build buzz around its Give a Day, Get a Disney Day program, in which volunteers who spent eight hours working in their communities receive a free day at a Disney park, the iconic family brand took to the country’s highways to “drum up” some support.
Coleman Supports New York City Tree Project
Outdoor equipment company Coleman is helping New York City Mayor Michael Bloomberg achieve his goal of planting one million new trees in New York over the next 10 years and in the process is hoping that consumers will perceive the brand as more than just equipment for campers.“We are all about encouraging people to get...
The Giving Experience: Nonprofits Find Success in Event Marketing
EVENT MARKETERS have heard all the myths. Events can’t generate the revenue needed to cover their costs. Events are just for brand building maybe product launches—output investments that don’t contribute much to the bottom line. But what if one of the toughest money making models—nonprofits—could find significant fundraising success in the form of an event...