Trade Shows
How Roland Created an Exhibit that Worked
How Roland created a 40 000-square-foot exhibit that worked
Brands Are Streamlining Trade Show Exhibits
It may seem counterintuitive but a growing number of trade show marketers are leaving their products at the office. They’re paring down displays and demo stations (some by more than 50 percent) cutting back text-heavy signage weeding out clutter and presenting just a smattering of the products they need to sell in order to stay...