B-to-B Events

With more than 100,000 active communities and 13 billion posts and comments, Reddit is a hub for conversation where users connect, share content, discuss opinions, dig into interests and discover new topics. Through the years, redditors have kept their fingers on the pulse of the latest trends in tech—often predicting the next big thing through […]

Culinary forecasts from the National Restaurant Association and McCormick are fresh out of the oven and chock-full of trends that could add some sizzle to event F&B in the year ahead. According to both reports, the fried chicken sandwich wars wage on, rich comfort food is in again, globally inspired dishes are on the rise […]

Event marketers today are grappling with the rising cost of event services, extensive shipping delays and labor shortages. While the confluence of these circumstances might signify a perfect storm for another line of business, experiential marketing is a hardy—and nimble—industry prepared to adapt to the state of the economy without compromising the quality of the […]

Event marketers are between a rock and a hard place—perhaps, marble and cement. As the world grapples with inflation, supply chain shortages, shipping delays and staffing issues—not to mention, fears of a recession—in-person events are thriving again. Some say it’s a renaissance for the brand experience. While positive for the industry, the increase in events […]

Sustainable event strategist Marley Finnegan sheds light on emissions and the SEC’s proposed climate risk disclosure rule Momentum around sustainability continues to build, as consumers, particularly millennials and Gen Z, are paying close attention to values-based brand actions now more than ever. While organizations are taking environmental considerations to heart in their decisions, missions and […]