B-to-B Events

Filmmakers, actors, storytellers and, yes, marketers gathered in Park City, UT, for the 40th annual Sundance Film Festival, Jan. 18-28, where brand activity has become nearly as ubiquitous as the event’s premieres and panels. The 2024 festival included some fresh strategies and brand shake-ups, with Adobe and UTA carving out dedicated brand spaces on Main Street […]

Fourteen years in the making, Google released its “Inclusive Event Design Guide” last fall to support event professionals in creating in-person, virtual and hybrid programs that are inclusive and accessible for all attendees.

From show-stopping activations to AI-powered touchpoints, CES is the window into the future of experiential marketing and inspiration for the design, engagement strategy and wow factor for the rest of the year and beyond. To walk the floor, feel the pulse of the industry, witness creative courage and get pumped with new ideas. What stood […]

How do you translate business messaging to a playful, children’s museum-like experience? Ask Reddit. With more than 16 billion posts and comments, it’s a unique content hub powered by conversations in active and vibrant communities, and the next frontier for brands looking to tap into the power of contextual and interest-based advertising.

Most event marketers know how difficult it can be to get budget dollars when their peers in other marketing disciplines have better data. Ratings, streams, clicks, opens and impressions can seem like daunting metrics to compete with. But there are countless ways to measure the impact of events and collect compelling data that proves how […]