B-to-B Events
B-to-B Dream Team 2025: Meet Kelsey Schneider
For Kelsey Schneider, experiential marketing has always been a numbers game. From the time she stepped into her role as a data and analytics specialist at GE HealthCare 11 years ago, to her current position as the company’s global event manager, Schneider’s penchant for quantifying and dissecting event ROI has been critical to advancing her...
Five Lessons from CollegeVine’s AI-powered Vineyard Summit in Chicago
In the world of higher education, AI is typically applied to learning and development initiatives, but overlooked when it comes to the day-to-day operations that keep universities running. So CollegeVine, a company that uses a network of students, data and AI agents to alter how institutions recruit and retain pupils, aimed to flip the script...
How Nokia Created a Midsummer Forest for its Booth at DTW Ignite
At the Digital Transformation World (DTW) Ignite, which took place in Copenhagen this June, Nokia Autonomous Networks invited attendees into “Midsummer Metsä,” a forest-inspired retreat where every detail, from the live pine trees to golden solstice light, spoke of the brand’s Finnish roots as well as its commitment to thoughtful innovation. The tagline for the...
Partner Perspectives: How to Make a 10×10 Trade Show Booth Successful
It’s hard to wow with a roll-up and a tablecloth, yet small booths, the basic building blocks of a trade show floor, can have a huge impact and remain a key part of many trade show programs. Sometimes they’re the brand’s only asset. Sometimes they’re part of a scalable exhibit solution, deployed depending on the...