B-to-B Events
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B-to-C EventsHitting The Boards
EVENT MEASUREMENT dashboards are getting big play as brand marketers begin to consolidate their measurement efforts and data-mining.
Don’t have one? OK timeout: A dashboard is a graphic user interface or report that houses and shows off all your measurement information in a way that’s easy to read and interpret. It’s meant to present performance indicators using simple visuals gauges charts or tables. Think of a car’s dashboard where everything is laid out in a way that’s logical and easy to read at a glance.
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B-to-B EventsHappy Employees Make the Best Brand Ambassadors
AS MARKETERS TRY TO BUILD WORD-OF-MOUTH BUZZ a few have realized the ultimate influencers may already be on their payrolls. McDonald’s Hewlett-Packard and Amtrak have found that engaging employees as brand ambassadors gives them credibility and the employees a sense of pride. It’s an approach that benefits both sides.
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B-to-C EventsGenerate Web Buzz Pre-event
As a follow-up to our April 2008 special report on word-of-mouth marketing we offer these handy links to help you get started building your own branded Facebook and YouTube pages. Check back again for more expert insights. We’ll post ’em as we get ’em.
