Conferences

The thought of somebody like me attending Oracle OpenWorld this past October at first seemed like a stretch. Oracle? Isn’t that some sort of prophesy? And “java,” the programming language, to me typically evokes the smell of strong, sweet black coffee. After all, I’m a business writer, not a developer. I use words, not code. […]

We tapped Cisco, SAP and Microsoft in our December issue to uncover how event marketers are modifying keynote speeches as time and space run tight. But keynotes at meetings are evolving outside the tech industry, too. The keynote presentation at the Pepsi Bottlers Association meeting by Simon Lowden, cmo of PepsiCo, and the 2015 ABC […]

Inside the methodology and the motivation with head of events Scott Schenker The subject line on the email only contained two words: One Microsoft. But the impact of the message would inspire one of the most prolific event organizations in the industry to completely rethink the way it does events. The note arrived in the […]

To highlight its acquisition by SAP and establish itself as a leader in the human resources management solutions space, Success Factors, a cloud-based software provider, took its exhibit at the 2015 HR Technology Conference & Expo to new heights—literally. Success Factors incorporated a 20-foot-tall vertical wall within its exhibit footprint and unleashed a cadre of […]

When it comes to technology conferences, with their thousands of attendees, hundreds of sessions and A-list entertainment, the mantra is usually go big or go home. But smaller tech conferences, like GitHub Universe, which took place for the first time over two days this fall in San Francisco, are growing in number. GitHub, the software […]