Articles

Geico is camping out at two prime spring break locations targeting vacationing coeds for nearly the entire month of March in Panama City Beach FL and South Padre Island TX.
 
The insurance giant just started 22-day efforts—at two hotels in each market—figuring it could get face time with students from just about every college in the country for Geico. “We figured that if we’re going to do it let’s do it big ” Christy Phillips the brand’s marketing coordinator told Buzz. “We literally want to be there the day they get there and when they leave.”

Nickelodeon is celebrating the 20th anniversary of its Annual Kids’ Choice Awards with a tour that’s bringing the network’s green slime to 50 markets. The focus of the tour? Interactivity. Kids can take part in a variety of activities including Nickelodeon-themed karaoke an interactive stage show and a station where kids can create content to submit to Nickelodeon to potentially air on me:tv the network’s new user-generated programming block.
                                                                                           

Canon is leveraging its multiyear partnership with tennis star Maria Sharapova in its activation strategy at the Pacific Life Open in Indian Wells CA. The sponsorship is part of the company’s expansion effort to include more West Coast event marketing for its PowerShot line of cameras.
 

THE HUMAN SIDE OF BUDGETING: INVESTING IN BRAND AMBASSADORS

Microsoft is introducing corporate customers to the long-awaited new Windows Vista software and Office 2007 with launch events in 74 cities from January through March.

The events are divided into two tours a Ready for a New Day campaign geared toward larger businesses and Microsoft Across America aimed at small- and medium-sized companies.