Archives: Case Study

WHY THE JUDGES LOVE IT: As the NBA’s official healthcare partner, Kaiser Permanente wanted to get consumers’ blood pumping for its All-Star Weekend sponsorship. Enter: Be Like Steph, a digital three-point shootout game that let fans step in front of a screen and into the shoes of NBA icon Steph Curry. Infrared motion-tracking cameras created […]

THE SETUP: Today’s youth are a lot more likely to understand how to use a video game controller than a wrench. So when the Air Force set out to fill its severely depleted pool of equipment maintainers with new recruits, it needed to leverage technology to make the hands-on job more appealing and accessible to […]

WHY THE JUDGES LOVE IT: BMW i’s brand aligns well with Coachella’s forward-thinking attendees, so the automaker documented the journey it takes to the festival while highlighting its vehicles. The brand sent a festival headliner and 17 influencers, all driving custom-wrapped i8 or i3 models, on a content creation excursion that celebrated music’s power to […]

WHY THE JUDGES LOVE IT:  At the North American Auto Show, Ford commemorated the 50th anniversary of the film “Bullitt” by giving attendees a chance to star in their own movie trailer, which re-created the film’s iconic chase scene. Participants posed in front of a green screen for the main shot, then completed three “scenes” […]

THE SETUP: With a star-studded cast at the helm, HBO’s four-part documentary, “The Defiant Ones,” about two music industry legends, promised plenty of viewers. So the network developed an aspirational goal that went beyond driving tune-in: establishing a cultural foothold for the series by celebrating the defiance in everyone. The brand targeted large-scale events, like […]