Archives: Case Study

Harley-Davidson’s 115th anniversary celebration went far beyond the scope of a typical motorcycle rally. The celebration began with four “Rides Home” events led by a group of executives and members of the Davidson family. Each group of riders headed to Milwaukee, WI, the birthplace of Harley-Davidson, from Seattle, San Diego, Fort Lauderdale, FL, and Portland, […]

When you’re tasked with reimagining an experience as playful and whimsical as the afterlife, the sky’s the limit. Literally.  To promote and build buzz for the third season of “The Good Place,” set in a Heaven-like paradise imperfectly designed by architect Michael (played by Ted Danson), NBC wowed superfans and new fans alike at San […]

Walmart’s annual Shareholders Week is a sight to behold, combining elements of a Grammy Awards-level show with traditional sessions and meetings. To motivate the 14,000 shareholders and employees in attendance and deliver critical brand messaging in 2018, the retailer developed experiences designed to energize the audience and foster a “celebratory” atmosphere. The U.S. and International […]

AWS re:Invent, a learning conference that brings together Amazon Web Services users of all skill levels, has grown exponentially each year since its debut. AWS strove to scale its event even further in 2018 while maintaining a superior attendee experience. The brand’s solution: increased content accessibility, sustainability efforts and operational excellence—because increasing quantity doesn’t mean […]

Merck KGaA is the oldest pharmaceutical company in the world, but a recent rebrand positioned the company as a science and technology organization. To celebrate its 350th anniversary, immerse employees in its updated branding and create a sense of unity across its global workforce, the brand developed a campaign that began offline and was taken […]