Archives: Case Study
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Audi get the automotive industry charged and ready for its first e-tron SUV
A visit to any recent auto show floor will support the following insight: The automotive industry is rapidly becoming more electric. And for Audi, in particular, it’s a bit of a revolution, as the brand’s goal is to electrify one third of every Audi sold by 2025. But there are obstacles to this goal. […]
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LPL theme of “Make It Your Mission” had mighty impressive results
In order to adopt a more customer-centric culture focused on caring personal service, the largest independent broker dealer in the U.S. needed to feel small. To accomplish this, LPL Financial simplified its seven-year-old mission statement and threw a surprise one-day launch event for its 4,000 employees across four cities. The event theme, “Make It Your […]
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#Xerocon was the adult playground we all have been waiting for while still being educational
Accounting software company Xero’s annual networking and educational event isn’t the only financial conference in the space. Therefore, a point of difference is absolutely key for the brand. To achieve that, it built a massive adult playground, a unique breakout formation and a Las Vegas-themed wrap party for the ages. Attendees mingled in an 80-foot, […]
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BMWs unveil of their concept car iNEXT was flying high above the rest of cars
BMW’s concept car iNEXT, an all-electric, highly automated sports activity vehicle, represents a “new era of mobility” for the brand. So, when it came time to unveil the model to the media, it needed a visionary event to parallel its visionary concept. And boy did the brand deliver. Rather than bringing the press to the […]
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Sephora celebrated its 20th year in the US in the only way they know, Glamorously
Serving up a personalized lip lounge, a boozy glitter party and a laundry room-themed “Suds” area exclusively for cleanser products, Sephoria: House of Beauty was anything but your typical beauty convention. Nor is launching a branded, proprietary event a bad way to celebrate your 20th year in the U.S. Marking its first annual House of […]