Archives: Case Study

Smirnoff’s base vodka, No. 21, has always been gluten-free, but when the brand made the decision to go non-GMO, it needed an assist from the media to help get the word out and get people talking. Leveraging its recently launched “Welcome to the Fun%” campaign, Smirnoff leaned into the fact that its new product specifically […]

Every June, Ubisoft and many of the world’s largest video game companies participate in an exclusive E3 press event during which they reveal new games and other content that will contribute to their success in the coming year. Having escaped the threat of takeover from Vivendi, Ubisoft leveraged the 2018 event to proclaim its independence, […]

Audi has always been a bold, innovative brand. When it came time to reveal its all-electric SUV, the e-tron, the automaker proved it hadn’t lost its touch. In the heart of the U.S. electric vehicle market, San Francisco, Audi hosted a press event for the ages. Spanning a dinner cruise, educational forum, dramatic reveal moment […]

For many adults, Nestlé’s Nesquik brand brings backs fond memories of the good ol’ days. Ahead of its 70th anniversary, Nestlé wanted to tap into that sense of nostalgia while giving the next generation a taste of its products and personality. To make it happen, Nestlé threw itself an epic birthday party in Santa Monica […]

Most Facebook users at one point or another have stumbled upon a brand or product that they fell in love with while scrolling past status updates and cat videos. The social media giant wanted to extend that sense of discovery and boost its partner brands over the holiday season. And so, The Market @ Macy’s […]