Tag Heuer transformed The Waterfront a New York City event space into an art gallery for a press event and launch of a touring photography exhibit. Held Sept. 13 to coincide with Fashion Week the gathering kicked off with short talks by Tag Heuer ceo Jean-Christophe Babin and actress Uma Thurman a Tag spokeswoman. Attendees were treated to a burlesque show by performer Dita Von Teese a subject of one of the portraits and DJ Eve spun tunes for the dance floor.
 

When it comes to influencing employees the old adage really rings true: It’s not just what you say; it’s how you say it. A just-published report reveals that live experiences are highly valued as a way to communicate with employees. Asked “What medium is most likely to influence employee behavior?” respondents in the U.S. U.K. and Australia ranked “live experiences” second only to “hearing from your immediate manager.” And live experiences were ranked as the most influential medium by respondents in China.
 

A New York federal district court ruling this month gave MasterCard International the right to continue as a sponsor of the next two soccer World Cups blocking FIFA’s agreement with rival Visa.
 

The Today Show’s eighth annual “Where in the World is Matt Lauer?” series got a boost in viewership this year thanks in part to a new integrated campaign that leveraged the web a user-generated video contest and a mobile studio.
 

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