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BlackBerry Heads Day Two Keynote at EMS
Paul Kalbfleisch, vp-brand marketing at Research in Motion, the makers of BlackBerry, wowed attendees at the Summit with a keynote address on “authentic” brand experiences, musicians and how each can benefit the other as the lines blur between brands and the cultural icons of our age.
EMS Session Snapshots: Day One
Creating an Experiential Marketing Department from Scratch
HP’s Deborah Nelson delivers the first EMS keynote
Deborah Nelson, senior vp-marketing at HP, gave attendees a behind-the-scenes look into how HP’s marketing department is leading the charge within its organization to fully leverage and realize the power of social media. She encouraged attendees to become agents of change, too. “We need to take a fresh look at how we define marketing,” she...
Kenmore Transforms Art Gallery Into an Immersive Brand Experience
Appliance brand Kenmore has undergone an extreme makeover and is showcasing its updated look to consumers at its recently opened Kenmore Live Studio located in Chicago’s hip River North neighborhood. Rather than setting up shop in a mall, Kenmore creates cool experiences inside a former art gallery and streams them live on its Facebook page,...