Author archive for Kait Shea
Trolli Product Launch: James Harden, 10,000 Samples and Life-Sized Gummy Shoes
The partnership between Trolli and NBA icon James Harden has produced some pretty quirky live experiences in the past, and in February, the “weirdly awesome” candy brand and its star influencer were at it again with a clever launch campaign for Trolli’s latest product, Sour Brite Sneaks. Instead of introducing the sneaker-shaped gummies through a...
With its Sights Set on Aging Millennials, Prudential Activates Educational Experiences at SXSW
It’s no secret that millennials aren’t getting any younger, so to help them envision their financial future, Prudential Financial set up shop at one of the demographic’s most beloved events: SXSW. There, the brand brought its latest white paper, “The 80-Year-Old Millennial,” to life through interactive engagements; co-hosted a networking lounge; and co-produced a panel...
Busch Celebrates its Roots in Racing With a National NASCAR Tour
After a two-decade hiatus, Busch has returned as the official beer of NASCAR—but don’t call it a comeback. Busch’s celebration of and commitment to its roots in racing have never wavered, according to the brand, and with a new multi-year NASCAR partnership underway, the company is eager to continue building brand loyalty among the racing...
High Brew Targets an Unlikely Audience at SXSW: Roadies
Plenty of organizations have mantras, but few transform them into live experiences. High Brew did just that at this year’s SXSW Conference and Festivals in Austin. Operating under its “For those who do” adage, the cold brew coffee maker from March 14-16 skipped over the influencer and creator audiences who attend the events and instead...