Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

B-to-C Events
How Maui Moisture Pampered Houseless Consumers with a Mobile Salon Experience

August 1, 2022

Many of us take access to hot showers and nourishing meals for granted, but for the countless houseless residents of L.A.’s Skid Row neighborhood, securing those essentials is a daily struggle. So vegan haircare brand Maui Moisture stepped up to pamper members of the community with a mobile salon experience on May 21 during Mental […]
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Taco Bell Sashays into LGBTQ+ Hearts with a Drag Brunch Series

August 1, 2022

Social monitoring has shown a major overlap between the drag community and Taco Bell’s fan community. So when the fast food giant’s LGBTQ+ employee resource group suggested activating a classic drag brunch at one of its restaurants, the brand recognized an opportunity to both support its fans and make a lasting impact. And so a […]
B-to-C Events
Gamers Get Pummeled by Fake Heat Waves and Tornados in State Farm’s ‘Gamerhood Challenge’

July 27, 2022

The average millennial’s eyes glaze over when insurance is the topic of conversation, so to make the subject more appealing and meet younger generations where they are, State Farm launched the Gamerhood Challenge, a digital + live gaming competition packed with obstacles that served as “insurable moments.” Each week, eight world-renowned gamers, streamers and content […]
B-to-C Events
Eight Ways the Humble Ice Cream Truck is Steering Experiential Strategies This Summer

July 26, 2022

Summertime and ice cream go hand-in-hand, and along with the rising temperatures this season has been a rise in ice cream truck tours. Nimble, straightforward and rewarding for attendees, ice cream truck-based activations are a sweet way for brands to connect with consumers across multiple markets while serving as mobile billboards between stops. Here, we […]
B-to-C Events
Live From San Diego: Six Can’t-miss Comic-Con Activations

July 25, 2022

We hatched dragon eggs. We had our personal and work lives “severed.” We danced in a vampire night club. Only at San Diego Comic-Con do these kinds of phrases make sense. And EM was lucky enough to be on the ground this year for the pop culture tentpole’s grand return to in-person. After a three-year […]