Author archive for Kait Shea
Tanqueray Leans into Experiential with a Traveling Diner and ‘Adult Happy Meals’
In a world often consumed by virality and trends, Tanqueray is sticking to its roots and championing the idea that some things—like a gin martini—never go out of style. The brand’s “Classic or Nothing” campaign, which launched last fall, has been the driving force behind a new long-term strategy aimed at “demystifying” the category and...
The Brief: ‘Zero Bodegas’ and Tunnels of Love
This week’s hot takes on hot topics in experiential marketing cover Tunnels of Love, Zero Bodegas and Lunar New Year celebrations.
Sundance 2025 Experiential: Chase’s Glass Chalet, Acura’s Energy House and More
The winds of change are in the air, but the Sundance Film Festival is once again taking place in Park City and Salt Lake City, UT, bringing together the movers and shakers of the filmmaking ecosystem, and a selection of sponsors, for 11 days of storytelling and community engagement. While Sundance 2025 (Jan. 23 to...
The Brief: Pizza Rentals and Zen Carriages
This week’s hot takes on hot topics in experiential marketing cover pizza rentals, AI judges and Zen carriages.