Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.

B-to-C Events
The Brief: Clean Machines and Gummy Bars

February 23, 2026

This week’s hot takes on hot topics in experiential marketing cover Clean Machines, glam trucks and the Gimme Gummy Bar.
B-to-C Events
How Brands Swapped the Runway for Pop-up Events During New York Fashion Week

February 20, 2026

Twice a year, the fashion elite gather in Manhattan for couture runway shows and exclusive soirees during New York Fashion Week (NYFW). But sponsors and brands are increasingly showing up with approachable experiences that help democratize the high-profile event and unchain those velvet ropes. From Sensodyne to Jinx to the Idaho Potato Commission (no, really), […]
B-to-C Events
The Brief: Drive-Thru Pit Stops and Traveling Basecamps

February 17, 2026

This week’s hot takes on hot topics in experiential marketing cover Wendy's drive-thru Pit Stop Express, Kayali’s fragrant café and the traveling All Conditions Express basecamp.
B-to-C Events
Valentine’s Day Ideas: High Tea, Hidden Diamonds, Human Cranes and More

February 13, 2026

McNugget Caviar, anyone? How about a box of conversation hearts themed around the U.S.’s weakened economy? Or, perhaps you’d like to bid on a $35,000 diamond ring shaped like a can of BuzzBallz? Valentine’s Day is always an opportunity for marketers to spark brand love, and this year has yielded some particularly steal-worthy ideas. We’re […]
B-to-C Events
How AT&T’s Dunk Bus Brings Gameday Action Directly to NBA Fans

February 11, 2026

Not all NBA fans can make it to a game, so AT&T is shooting its shot with a Dunk Bus mobile tour that brings the action directly to them.