Juanita Chavarro Arias

Juanita is Event Marketer's managing editor. She joined EM in 2022 and has a passion for magazine production and exciting events.
  • B-to-C Events

    SXSW 2025: FX Teases ‘Alien: Earth’ with an Immersive Wreckage Pop-up

    A mysterious space-vessel crash appeared in Austin, TX, during SXSW. Curious (and brave) passersby who stumbled upon FX’s The Wreckage activation had a chance to step inside and uncover details from the upcoming “Alien: Earth” series, a prequel to the 1979 film “Alien” that started the franchise. Before receiving credentials and instructions to enter, participants […]

  • No7's green double-decker bus
    B-to-C Events

    Parking Lot Activations: Exploring No7’s Skin Rehab Double-Decker Bus

    From March 7-8, skincare brand No7 stopped traffic on International Drive, one of the busiest roads in Orlando, with a bright green, double-decker bus. No7 took over a Walgreens parking lot in the heart of the Orlando Entertainment District with its Derm Solutions Skin Rehab Tour bus, which is traveling around the country to introduce […]

  • Trend of the Week

    Experiential Marketing Trend of the Week: Bubbles

    Bubbles bring joy to any occasion from the way they float to the act of popping them. It’s why Skincare brand CeraVe replicated the experience in its “Soap POPera” game where attendees who stopped by its Drama Free Cleansing Tour last summer “popped” bubbles to win prizes. But CeraVe isn’t the only brand tapping into the […]

  • Arnold Palmer Invitational Arnie's Army Putting
    B-to-C Events

    From Tech to Name-dropping, Four Ideas to Ace Your Golf Sponsorships

    The Players Championship is starting next week, and brands are teeing up an array of experiences for fans to enjoy. With the tournament billed as having “something for everyone” and the PGA Tour underway, we looked back at last season’s fan engagement and activation strategies to glean four ideas to make every shot count.

  • Demario Davis and Flau’jae Johnson on stage at the forum
    B-to-C Events

    CSR Campaigns: Inside Intuit’s Financial Literacy Forum Series with the NFL

    The momentum behind personal finance education is growing, and Intuit is joining the movement with a CSR mission and event series. Timed with Super Bowl LIX, the global financial technology platform launched a national Financial Literacy Forum series in collaboration with the NFL and its Inspire Change social justice initiative. The series aims to introduce high school students around the country to essential financial skills and concepts through hands-on education sessions and tools powered by Intuit for Education.