Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing.
  • 2025 It List: Inside AKJOHNSTON GROUP

    How “Story-Driven” Became AKJOHNSTON’s Wheelhouse—and Why It Works Too often, it’s hard for you to really understand how one It List agency is different from the other and who is really good at what. We get it. In a sea of agencies vying for your business, agency leaders are often tasked with standing apart from […]

  • 2025 It List: Inside INCA Productions

    CONTACT INFORMATION: AMANDA GARRETT DIRECTOR OF GROWTH AMANDAGARRETT@INCAPRODUCTIONS.COM 646 278 9905 INCAPRODUCTIONS.COM

  • 2025 It List: Sparks Case Study

    CAMPAIGN: Michelob ULTRA CONMEBOL Copa America Fan Experience CLIENT: Michelob ULTRA AGENCY: Sparks Michelob ULTRA Copa América IT List Case Study Michelob ULTRA served as the Official Beer Sponsor of CONMEBOL Copa América 2024, leveraging the tournament’s multicultural appeal to build authentic connections with diverse communities. The brand aimed to align itself with the spirit […]

  • 2025 It List: 2Heads Case Study

    CAMPAIGN: SEGA Launch of Metaphor ReFantazio CLIENT: SEGA OF AMERICA AGENCY: 2Heads SEGA & 2HEADS CRAFT AN UNFORGETTABLE FAN EXPERIENCE IN LA SEGA and ATLUS challenged us to promote their latest content ‘Metaphor: ReFantazio’ in a way that would stop 30,000 Anime Expo guests in their tracks and convert them into passionate advocates ahead of […]

  • 2025 It List: Inside X-FCTR

    Raise your hand if you’ve ever been told experiential marketing has “limited reach”. Or that it’s difficult to prove ROI for “one-off moments” that can only scale through social media, a strong PR strategy, content extensions or earned media? Us too. As firm believers that no other marketing channel moves audiences to action like high-touch, […]