Event Marketer

CAMPAIGN: ACL LIVE 50th Anniversary Cube CLIENT: Austin PBS AGENCY: Red Velvet Austin City Limits 50th Anniversary Activation by RED VELVET   BACKGROUND Austin City Limits (ACL) is more than a music television show: it’s a cultural touchstone that has amplified diverse voices and built community through public media for over 50 years. Produced by […]

As experiential marketers, we’ve all witnessed the difference between a fleeting impression and a real connection. It’s easy to launch a clever campaign, but the brands that truly resonate are the ones that go deeper and make people feel understood, reflect their values, and create moments that feel genuinely personal. The latest Relationship Report: How […]

At a time when clients have growing appetites for longer-term experiential investments, multievent programs and integrated live campaigns, the industry’s most elite event agencies are more determined than ever to rise to the occasion.

The generation that gets all of its information from social media has officially entered… the workforce. And that means event marketers have to work more thoughtfully than ever to craft impactful event strategies that can transform these digital natives into brand loyalists in the real world. Finding out what makes Generation Z (consumers born between […]

A Monthly Editorial Video Recap: It’s The Brief, Live! Watch as Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Nostalgia plays, stigma-busting campaigns, fourth spaces, and […]