mophie CES exhibit strategy

Mophie’s CES Exhibit Strategy Holds A Secret

Trade Shows, B-to-B Events
Posted on February 2, 2015 by Rachel Boucher

On the outside it looked like a giant black box, but Mophie’s International CES exhibit strategy centered on one big secret: a 1920s-themed speakeasy. It was located inside the 40-foot by 70-foot booth…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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