KLM Royal Dutch Airlines Brings The Netherlands to the U.S.

KLM Royal Dutch Airlines Immerses New Yorkers in The Netherlands

Pop-Ups, B-to-C Events
Posted on August 12, 2015 by Rachel Boucher

To promote itself as the best option to fly from New York to Amsterdam (and beyond), KLM Royal Dutch Airlines hosted a three-day pop-up at Openhouse Gallery in the SoHo neighborhood of Manhattan. From…

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Rachel Boucher
Posted by Rachel Boucher

Rachel joined Event Marketer in 2012 and today serves as the brand's head of content. Her travels covering the experiential marketing indust ry have ranged from CES in Las Vegas to Spring Break in Panama City Beach, Florida (hey, it's never too late)—and everywhere in between.
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