Heineken Sparks Party Upgrades On Social Media B-to-C Events Posted on December 30, 2014 by Rachel Boucher Heineken set out to give holiday hosts in New York City this month the chance to upgrade their parties with #SparkMyParty, a “delivery service” for of-age consumers. The social media-based… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles The Brief: Roman Convoys and Parking Parties The Brief: Frozen Cities and Sky-High Sports Lego Drives Formula 1 Hype Among Kids and Families with a Multicity ‘Off Track’ Activation Let’s Go Party: Mattel to Debut a ‘Barbie Dream Fest’ Event in 2026