Heineken Sparks Party Upgrades On Social Media B-to-C Events Posted on December 30, 2014 by Rachel Boucher Heineken set out to give holiday hosts in New York City this month the chance to upgrade their parties with #SparkMyParty, a “delivery service” for of-age consumers. The social media-based… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Deli Vibes How Nokia Created a Midsummer Forest for its Booth at DTW Ignite How Gen Z Shopping Habits Led Urban Outfitters to Redefine its Back-to-Campus Campaign The 2025 It List: Recognizing the Top 100 Event Agencies