Heineken Sparks Party Upgrades On Social Media B-to-C Events Posted on December 30, 2014 by Rachel Boucher Heineken set out to give holiday hosts in New York City this month the chance to upgrade their parties with #SparkMyParty, a “delivery service” for of-age consumers. The social media-based… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles B-to-B Attendees are Demanding More Value—Eight Brand Marketers Weigh In The Brief: Frozen Cities and Sky-High Sports A Toast to Experiential Marketing Month Five Lessons from CollegeVine’s AI-powered Vineyard Summit in Chicago