Heineken Sparks Party Upgrades On Social Media B-to-C Events Posted on December 30, 2014 by Rachel Boucher Heineken set out to give holiday hosts in New York City this month the chance to upgrade their parties with #SparkMyParty, a “delivery service” for of-age consumers. The social media-based… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles Opportunistic Stunts Six Ideas from a Pet-centric Event to Spice up Your Conference Expos SXSW 2025: FX Teases ‘Alien: Earth’ with an Immersive Wreckage Pop-up Sponsors Deliver Dream Courts, Holograms and Ladders at the 2025 Men’s Final Four Tournament