Heineken Sparks Party Upgrades On Social Media B-to-C Events Posted on December 30, 2014 by Rachel Boucher Heineken set out to give holiday hosts in New York City this month the chance to upgrade their parties with #SparkMyParty, a “delivery service” for of-age consumers. The social media-based… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles 10 Minutes With… Todd Fairbairn, Head of Marketing and Brand at Emotiv Mobility Experiential Marketing Trend of the Week: Hotel Takeovers Women in Events 2025: Meet Shanise Anderson Experiential Marketing Trend of the Week: Dog-First Events