Heineken Sparks Party Upgrades On Social Media B-to-C Events Posted on December 30, 2014 by Rachel Boucher Heineken set out to give holiday hosts in New York City this month the chance to upgrade their parties with #SparkMyParty, a “delivery service” for of-age consumers. The social media-based… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles PNC Leans into the Hockey Flow Trend with a Barbershop Pop-up in Dallas Experiential Marketing Month: Digital Classes Now On Demand The Brief: Scent Labs and Hotdog Races Nine More Brands Popping up at College Campuses This Fall