Heineken Sparks Party Upgrades On Social Media B-to-C Events Posted on December 30, 2014 by Rachel Boucher Heineken set out to give holiday hosts in New York City this month the chance to upgrade their parties with #SparkMyParty, a “delivery service” for of-age consumers. The social media-based… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles EMS 2025 Opens up with Workshops, Meow Wolf and the 23rd Annual Ex Awards The Brief: Flavor Factories and Bar Tenders Announcing the 2025 Ex Awards Finalists Five Exhibit Trends from the 125th New York International Auto Show