Inside Audi’s Experiential Evolution B-to-C Events, B-to-B Events Posted on February 1, 2017 by Sandra O’Loughlin Erin Keating, Head of Events[/caption] With headcount, budgets and ROI all on the rise, Audi’s experiential marketers have no plans to step on the brakes Like the gleaming metal exhibit… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? This story appeared in the April 2015 issue Related Articles The Brief: Farmer’s Barkets and Hair Monsters Ideas from NYCC 2025: Paramount’s Botany Lab, HBO’s Horror Show, Walmart’s Gaming Retreat and More CES 2026: Big Changes, Robot Grooves and More from the Show Floor Field Report: How Brands Fused Passion and Business at the 2025 SEMA Show