CITGO in January launched its Marketer Round Table Meetings, an annual series of 18 daylong events held across three regions designed to pump up the local marketers and retailers that sell its refined gas and diesel products. This year the hot topic was the company’s redesigned logo, its new retail image and a portfolio of marketing programs designed to help build their businesses.
As a national oil refiner and distributor, CITGO supplies a network of local marketers who buy its products and sell them through independently owned and operated gas stations across 27 states and the District of Columbia.
The first round table meeting took place on Jan. 18 at New York City’s Yankee Stadium. Others were held through Feb. 10 at large convention centers such as Gaylord Opryland in Nashville, TN, and smaller hotels and venues. The full-day program began with breakfast and included an industry overview, company updates, video presentations of CITGO’s new ad campaign and discussions on the opportunities and challenges in 2011.
“The annual series of Marketer Round Table Meetings are extremely important for CITGO Petroleum,” Alan Flagg, general manager-Light Oils Marketing at CITGO Petroleum, told Buzz. “Our wide range of programs has always been driven by the needs of our marketers and retailers. These face-to-face meetings provide a great opportunity to get direct feedback, launch new initiatives and answer questions about our offerings.”