BMW’s Experiential Marketing Mix B-to-C Events Posted on January 28, 2010 by Event Marketer For one of the world’s premier automotive companies it’s never about the hard sell. “What can I do to get you into this car today?” is a question that’s never asked. Rather the ethos of… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Hot Property: Why Brands are Investing in Tier-two Music Festival Sponsorships The Brief: Coffee Cubes and ‘Showgirl’ Shenanigans Experiential Trend of the Week: Virtual Try-ons The Brief: Pedal-Powered Stores and Alternate Realities