BMW’s Experiential Marketing Mix B-to-C Events Posted on January 28, 2010 by Event Marketer For one of the world’s premier automotive companies it’s never about the hard sell. “What can I do to get you into this car today?” is a question that’s never asked. Rather the ethos of… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Brands Hit the Ground Running at the 2025 NYC Marathon with Signage, Stunts and Swag Meet the Honorees: The 2025 Watchlist The Brief: Candy Bars and Fake Workshops At the Hot Fellas Bakery, HBO Max Treats ‘And Just Like That…’ Fans to an In-world Experience