BMW’s Experiential Marketing Mix B-to-C Events Posted on January 28, 2010 by Event Marketer For one of the world’s premier automotive companies it’s never about the hard sell. “What can I do to get you into this car today?” is a question that’s never asked. Rather the ethos of… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles How Band-Aid Made a Splash With a Pool-themed Pop-up at Summerfest 2025 The Brief: Portal-Potties and Scrub Clubs Event Tattoos 15 Experiential Tactics that Made a Racket at the US Open