BMW’s Experiential Marketing Mix B-to-C Events Posted on January 28, 2010 by Event Marketer For one of the world’s premier automotive companies it’s never about the hard sell. “What can I do to get you into this car today?” is a question that’s never asked. Rather the ethos of… LOGIN Please contact [email protected] if you are unable to login. Forgot Password? Related Articles IKEA’s Political Event Involves a Replica White House Oval Office How The Home Depot and ESPN are Delivering Pop-up Tailgating Experiences to Consumers’ Backyards Honda Fuels a New Chapter for the Civic Tour with a TikTok Integration CSR Campaigns: Inside Intuit’s Financial Literacy Forum Series with the NFL