BMW’s Experiential Marketing Mix B-to-C Events Posted on January 28, 2010 by Event Marketer For one of the world’s premier automotive companies it’s never about the hard sell. “What can I do to get you into this car today?” is a question that’s never asked. Rather the ethos of… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Experiential Trend of the Week: Experiential Pit Stops From Pancakes to Karaoke, Nine Activations that Struck a Chord at Lollapalooza 2025 What’s Your Event Vibe? Inside a Low-key Fujifilm Launch Storytelling and Sponsorship: Four Ways AT&T’s Retail Activation Scored During NBA Draft Week