BMW’s Experiential Marketing Mix B-to-C Events Posted on January 28, 2010 by Event Marketer For one of the world’s premier automotive companies it’s never about the hard sell. “What can I do to get you into this car today?” is a question that’s never asked. Rather the ethos of… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Q&A: Dating App Yuzu Builds Community with an Event-driven Campaign for AAPI Month Uber Brings to Life its New Product Features at a Go-Get Exhibit of Interactivity Executive Q&A: Celsius’ CMO Talks Infusing Energy into the 2025 MLS All-Star Game Grand Ex 2025: Visa and Imagination Earn the Campaign of the Year with ‘Live at Le Louvre’