BMW’s Experiential Marketing Mix B-to-C Events Posted on January 28, 2010 by Event Marketer For one of the world’s premier automotive companies it’s never about the hard sell. “What can I do to get you into this car today?” is a question that’s never asked. Rather the ethos of… LOGIN Please contact clientservices@accessintel.com if you are unable to login. Forgot Password? Related Articles Five Ways Hendrick’s Uses its Peculiar Personality to Fuel an Experiential ‘Giniverse’ Lego Drives Formula 1 Hype Among Kids and Families with a Multicity ‘Off Track’ Activation Author Q&A: Dissecting Charles Melcher’s ‘The Future of Storytelling’ Grand Ex 2025: Visa and Imagination Earn the Campaign of the Year with ‘Live at Le Louvre’