Tag: sports sponsorship
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B-to-C EventsSports Sponsorship Update, Part 1: On Partnerships, Personalization and Activating with Intention
The post-pandemic sports sponsorship landscape is a whole new ball game. There are new audiences to connect with, new engagement trends to implement, new opportunities to make a bigger impact.
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B-to-C EventsSports Sponsorship Update, Part 3: What Brands Need to Know About Pickleball
Chances are, you’ve heard pickleball brought up in conversation more than once over the last couple of years. The quirky game, often described as a blend of tennis, Ping-Pong and badminton, is America’s fastest-growing sport.
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B-to-C EventsAdidas Pulls a Bait and Switch by Highlighting Women’s Sports at the Men’s World Cup
A quick “FIFA World Cup” Google search returns link after link pertaining to the men’s competition—even as the women’s tournament of the same name, taking place this summer in New Zealand and Australia, is on the horizon. It’s a predicament that adidas was keenly aware of when it prepared to take the world stage as […]
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B-to-C EventsSports Sponsorship: Inside Marriott’s Multi-day Super Bowl Sleepover Activation
What began for Courtyard by Marriott in 2016 as a one-off, mega-fan sleepover event at the Super Bowl has evolved into a “tentpole moment” that caps off a months-long, loyalty-driving brand campaign. As the Official Hotel of the NFL, Courtyard planted the seeds for its sixth annual Super Bowl Sleepover activation early this time around, […]
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B-to-C EventsInside PetSmart’s TAILgate Tour: Human-sized Hamster Wheels and Pet ‘Trading Cards’
We all think our pets are the best in the world—and we’re all right. It’s a sentiment PetSmart tapped into leading up to the Super Bowl in a season-long campaign aimed at fueling the connection between consumers’ love of pets and their passion for football.