Tag: Sephoria House of Beauty

  • How Sephora Engaged 5,000 Consumers and 50 partners in its Sephoria House of Beauty
    B-to-C Events

    A Convention Meets an Instagram Museum at the Sephoria House of Beauty

    Customers and clients of Sephora know the beauty retailer well for its bright environment, product assortment and for its discovery-based shopping model where consumers explore and test products on their own—a different approach than that of a traditional cosmetic department store experience. For its 20th anniversary this year in the U.S., Sephora turned to experiential […]