Posts tagged with ‘Neighborhood of Good’

State Farm Activates a ‘Neighborhood of Good’ of Tiny Houses at Governors Ball

State Farm has targeted music- and cause-loving millennials with its “Here to Help” lounges at festivals for the last several years. At Governors Ball in New York City, June 1-3, State Farm activated its newest cause-marketing platform, Neighborhood of Good, with a “neighborhood” of tiny houses that allowed festivalgoers to engage in different acts of...

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Grand Ex 2018: State Farm, The Marketing Arm and the Best Campaign of the Year

State Farm and The Marketing Arm score the Grand Ex with a cause marketing campaign that showed us all that customers care about their communities—and corporate values   Smart marketers know that millennials are finicky about the brands they give their loyalty to. More than any other generation before them, they care about what their...

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