Tag: mobile tour

Ghirardelli squares are known for their “luscious” bites of chocolate with fillings like caramel that kick a moment of indulgence up a notch. But this summer, Ghirardelli is inviting consumers to elevate everyday indulgences, like the summer classic, the s’more, with its squares that provide “the perfect bite.” What began as a shopper marketing program […]

Inspired by the millennial and Gen Z adage of being “on the struggle bus” when dealing with life’s obstacles, Pizza Hut offered the young demos a remedy: comfort food aboard an actual struggle bus. Yep, a bright-red, Pizza Hut Struggle Bus embarked on a road trip beginning with an April 2-3 debut at the NCAA […]

HBO Max knows that perhaps no one appreciates free swag more than a college student. So to celebrate the new HBO Max Original show, “The Sex Lives of College Girls,” that premiered on Nov. 18, the brand launched a mobile pop-up tour for collegiate crowds to revel in partner samplings and touchpoints that brought the […]

To celebrate its 10-year anniversary and bring together its community offline, subscription cosmetics service Ipsy hosted a “Glamiversary” Oct. 9-10 at Hudson Yards in New York City. Featuring activations by more than 15 partnering brands, the experience offered samplings and mini beauty services to a build-your-own Glam Bag station with bags held in an oversized […]

We’re calling it now: 2021 is officially the year of the mobile tour. The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events.