Tag: events for Instagram

The Dandy Gas Station Tour activation is hard to miss. Peaches and pinks, checker patterns, retro serif fonts, and other eye candy, like a classic car or a branded bus parked out front, offer a no-filter experience for eager superfans who’ve lined up for exclusive merch and photo ops with the viral e-commerce clothing brand. […]

With hundreds of events and activations taking place throughout Austin over the 10-day SXSW 2023, it’s no wonder that the brands that brought a bite to eat, a sample to sip, or a product to try quickly stood out from the pack. But at the show this year, seven brands lured festivalgoers with full-on explorations […]

It’s a tall order to build an Instagrammable space for some of your biggest users and influencers when you are, in fact, Instagram. But the brand delivered with, quite literally, a desert oasis 26 miles away from the epicenter of the Coachella Valley Music and Arts Festival for invited music and culture influencers. Dubbed “Desert […]

To usher in the holidays with custom content, consumer engagement and shareable moments, pop-culture media brand PopSugar teamed up with Old Navy on a giveaway event dubbed “Deck the Hauls,” at St. Ann’s Warehouse in the Dumbo section of Brooklyn, NY. The brands decked out the industrial space (which had a sweet view of the […]

Customers and clients of Sephora know the beauty retailer well for its bright environment, product assortment and for its discovery-based shopping model where consumers explore and test products on their own—a different approach than that of a traditional cosmetic department store experience. For its 20th anniversary this year in the U.S., Sephora turned to experiential […]