Tag: celebrity chef
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B-to-C EventsMorningStar Farms Hits Retailers and Breweries on the Grill It to Believe It Tour
According to Nielsen, 75 percent of Americans are open to eating vegetable-based foods, while one-third actively strive to reduce meat eating altogether. That’s good news for MorningStar Farms, the number one veggie burger brand in the category. To take advantage of consumers’ shifting perspective on veggie-based fare, the brand activated the nationwide Grill It to […]
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B-to-C EventsCiti Treats Cardmembers to a Curated Dining Experience at One World Observatory
It’s hard to beat an autumn evening in Manhattan indulging in five-star fare, so when Citi invited EM to its Sept. 15 Citi Prestige Priceless Table event in partnership with Mastercard, we made a bee line for the Big Apple. And the experience, which aimed to promote the benefits of Citi’s Prestige card, didn’t disappoint. […]
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B-to-C EventsDating App Bumble Hooks New Yorkers With ‘The Great Catch’ Food Truck Experience
Dating app Bumble let the cat out of the bag on its new photo verification feature Sept. 7-10 with a tongue-in-cheek pop-up food truck experience that traveled through New York City and Brooklyn. Dubbed “The Great Catch,” the activation brought the app’s new feature to life by playing on the concept of catfishing, which entails […]
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B-to-C EventsCheetos Thinks Outside the Bag with Chef Anne Burrell and The Spotted Cheetah Pop-Up Restaurant
The Spotted Cheetah, a Cheetos pop-up restaurant that opened in New York City’s Tribeca neighborhood Aug. 15-17 at the close of Restaurant Week, is the latest in a series of activations designed to extend the Cheetos brand experience beyond just digging into a bag of the crunchy cheese puffs. When a product has been around […]