Tag: carnival
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B-to-C EventsSDCC 2025: Brawl Stars Takes Fans on a Wild Monorail Ride into the Carnival-themed Starr Park
For its first U.S. activation, mobile game Brawl Stars, developed by Supercell, went big. During San Diego Comic-Con, July 24-27, it popped up an amusement park on a floating barge on San Diego Bay, and more than 4,000 fans went through the 45-minute immersive adventure that spanned a simulated monorail ride and the carnival game-filled […]
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B-to-C EventsSDCC 2024: Brands Descend on San Diego with Chariot Races, Bathroom Battle Stations and 2D Factories
San Diego Comic-Con returned to its former glory last week after the Writers Guild of America and SAG-AFTRA strikes took some wind out of the event’s sales in 2023. The pop culture convention, this year July 25-28, once again served as a playground for both superfans of comics, movies, TV, gaming and multimedia, and the […]
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B-to-C EventsLive from SXSW 2024: Six Brands Catalyzing Connections in Austin
The 38th edition of the SXSW Conference and Festivals in Austin is officially underway, providing nine jam-packed days (March 8-16) of sessions, music and comedy showcases, film and tv screenings, exhibitions, tech competitions, awards ceremonies—oh yeah, and killer experiential marketing activations. Brands are peppered across the city this week, with some activating as official sponsors, […]
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B-to-B EventsGoogle Activates ‘Be Internet Awesome’ Campaign at Dad 2.0 Influencer Conference
To spread awareness about its Be Internet Awesome campaign, which teaches parents, educators and kids the fundamentals of online safety and digital citizenship, Google created a carnival-themed activation at Dad 2.0, a dad blogger and influencer conference in San Antonio, TX, from Feb. 21-23. Dads shot hoops, worked a claw machine, knocked over “bad” passwords […]