Industry: Online Business

Facebook’s annual F8 developer conference has to accommodate a large number of people while highlighting the company’s ever-expanding offerings and partnerships in a digestible manner. Through easy-to-navigate wayfinding, manageable lines, energetic brand ambassadors and countless demos, F8 developed the right formula of design elements to achieve harmony and success. The 85,000-square-foot experience featured two separate […]

To connect with its creator community during Black History Month, TikTok produced the #MakeBlackHistory summit, a three-day event for more than 100 Black creators. Touchpoints included ultra-premium room-drop welcome kits featuring shareworthy swag, a Family-Style Welcome Dinner as well as masterclass sessions, a portrait studio with celebrity photographer Matt Sayles, a gala, and a farewell […]

Tinder’s 30-foot-tall Pride Slide activated in honor of World Pride in New York City was designed to rally support for the Equality Act. The rainbow-themed double-slide accessed via stairs and an upper deck was exactly 30-feet long, which represented the 30 U.S. states that at the time did not have non-discriminatory laws in place. Each […]

Amazon popped up temporary dorm rooms (average size: 150 square feet) at Amazon Hub Locker+ locations on 10 college campuses. The goal: Show students and parents how easy it is to create a cozy, personalized dorm room with goods from the online retailer. The setups were stylish, but simple enough that they could be installed […]

To build awareness for the Pixel 3 phone’s Playmoji app, Google unveiled an AR booth at the 2019 Grammy Awards. The setup’s shape and design were inspired by the look of the phone itself, allowing fans to immerse themselves “inside” the device. Guests were invited to engage in a dance-off against a virtual version of […]